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Privacy & Security


The Solomon R. Guggenheim Foundation (the “Guggenheim”) is committed to protecting the privacy of its website visitors in accordance with applicable laws and regulations. All information gathered from you in connection with your use of the website and related services, including but not limited to the mobile optimized version of the website, and the website accessed through the Guggenheim’s mobile application (collectively referred to herein as the “Site”) is governed by this privacy policy (the “Privacy Policy”). By using the Site, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site.

Collection of Information by the Guggenheim

The Guggenheim does not systematically collect or record names, postal or e-mail addresses, phone numbers, gender identity, or other personally identifying data (the “Personal Data”) from visitors to the Site, unless such data is voluntarily submitted by visitors for the purposes outlined below. 

Online Store Purchases

When you order or purchase a product from the Site, the Guggenheim or its third-party service providers will request information necessary to process your transaction, including, without limitation, your name, billing and shipping addresses, telephone number, e-mail address, and credit card information. Your credit card information, collected by Authorize.Net and not by the Guggenheim, will be used only for the purpose of processing and documenting the transaction. Your Personal Data (that is not your credit card information) may be used as set forth below. See "Use of Personal Data by the Guggenheim" and "Sharing of Personal Data with Others." 

Online Mailing Lists

From time to time, the Guggenheim may offer Site visitors the opportunity to subscribe to one or more online mailing lists. If you choose to subscribe, the Guggenheim or its third-party service provider will request such information, including Personal Data, as is necessary to process your subscription. Your Personal Data may be used as set forth below. See "Use of Personal Data by the Guggenheim" and "Sharing of Personal Data with Others." You may subscribe or unsubscribe to these online mailing lists at any time by following the associated instructions.

Online Sweepstakes and Auctions

From time to time, the Guggenheim may offer Site visitors the opportunity to participate in an online sweepstakes or auctions. If you choose to participate, the Guggenheim or its third-party service provider will request such information, including Personal Data, as is necessary for such participation. The terms of this Privacy Policy shall apply to such information, unless the Guggenheim or its third-party service provider provides an alternate policy governing the use of Personal Data collected from such sweepstakes or auction. Your Personal Data may be used as set forth below. See "Use of Personal Data by the Guggenheim" and "Disclosure of Personal Data to Others."

Cookies and Aggregate Information

The Guggenheim uses "cookies" (i.e., a small text file that is sent to your browser from the Site) to improve your return access and visits to the Site. The Guggenheim may use cookies to customize content, to analyze Site activity and user behavior, including, without limitation, through Google Analytics Demographics and Interest Reporting, and for advertising and promotional purposes (further discussed in “Interest-based Advertising” below). The Guggenheim reserves the right to use cookies in the future in conjunction with new or extended functionalities.

The Guggenheim may compile and provide aggregate statistics about Site visitors, customers, sales, traffic patterns, and related information to third parties, but such information will not specify Personal Data. The Guggenheim collects IP addresses as a component of such aggregate information. Such information could, if necessary, be used to identify a user in order to comply with safety or security issues.

You may set your browser to notify you when you receive a cookie (letting you choose whether to accept it) or to disallow cookies altogether, without preventing your access to the Site.

Interest-Based Advertising

The Guggenheim may provide certain third-party service providers, including Remarketing with Google Analytics, the cookies it has obtained in order for such service provider to inform, optimize and serve advertisements on other websites a user visits, based on such user’s prior visits to the Site. The Guggenheim directs these service providers to not use the provided cookies for any purpose other than to provide the advertising services explicitly requested by the Guggenheim.

You can opt out of certain service providers’ use of cookies. For example:


The Guggenheim uses the Personal Data you provide to us for internal purposes, such as filling and tracking your order, analyzing trends and collecting statistics. In addition, the Guggenheim may use your Personal Data for Guggenheim marketing and promotional purposes. For example, the Guggenheim may notify you of events, programs, sales at the Guggenheim Museum Store, and special offers and promotions related to the Guggenheim Museum that we think might be of interest to you. We may also request your participation in surveys. If you do not want us to use your Personal Data to contact you for these purposes, please follow the instructions in “Do Not Contact” below.


Personal Data

The Guggenheim has teamed up with reputable third-party service providers in order to provide certain services to its online users and allow us to better respond to the needs of our visitors. The Guggenheim requires its service providers to maintain the confidentiality and security of the information to which they are provided access, and restricts these service providers from using the information in any way without express authorization by the Guggenheim.

Linking to third parties

The Site may include links to tools or websites operated by third parties over which the Guggenheim has no control. Once you leave the Site, this Privacy Policy will no longer apply, and you will be subject to the relevant third-party’s privacy policy. For example, the Guggenheim may use third-party service providers such as Facebook and Twitter to give you easy ways to share our content with others. The information you provide when using these tools or websites is subject to these third parties' privacy policies. The Guggenheim is not responsible for the privacy or security practices or the content of third-party tools or websites, and such links are not intended to be an endorsement of the third-party website or its content.

Children Under Thirteen Years Old

Please note that the Site is not specifically dedicated to use by children and the Guggenheim does not actively solicit information from children. Children under the age of 13 are required to obtain permission from a guardian before submitting information to the Site.

Site Security

The Guggenheim secure server software uses industry-standard Secure Sockets Layer (SSL) encryption technology for certain on-line transactions. SSL encodes your personal data, as it travels over the Internet so that these transactions are secure. If you prefer, you may also contact the Guggenheim Museum Store by calling 1 (800) 329 6109 to place an order by other methods.

Do Not Contact

If you do not want to be contacted by the Guggenheim, or if you do not want the Guggenheim to share your Personal Data, please let us know by writing to or to the following address:

The Solomon R. Guggenheim Foundation
345 Hudson Street, 12th Floor
New York, NY 10014
Attn: Guggenheim Museum Store – Do Not Contact List

Revisions to our Privacy Policy

The Guggenheim may revise this Privacy Policy at any time, without notice, and encourages you to periodically visit this page to review the most current policy.

Contact Information

You may send comments or questions about this Privacy Policy to, Attn: Guggenheim Museum Store Website.

Effective Date: 01/01/15
© The Solomon R. Guggenheim Foundation, New York. All rights reserved.

Website © 2015 The Solomon R. Guggenheim Foundation (SRGF). All rights reserved.

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