HUGO BOSS Limited Edition Unisex Relaxed-Fit Hooded Sweatshirt
This limited-edition style has been created to mark the Hugo Boss Prize 2020, awarded for significant achievement in contemporary art. Administered by the Solomon R. Guggenheim Museum and Foundation, the biennial prize is made possible by HUGO BOSS.
The relaxed-fit white and gray hoodie features an all-over photo print of the iconic Solomon R. Guggenheim Museum building designed by Frank Lloyd Wright. The style is crafted in a super-soft blend of organic cotton and recycled polyester, for a responsible approach.
An image of the Guggenheim on the chest offers an Augmented Reality experience through Instagram filters – a first for a BOSS product. When the Instagram camera is open and held over the graphic at the chest of the hoodie, an animated design emerges which can be worn digitally and shared.
All profits from the initiative will be donated by the brand to the Guggenheim’s education program offering virtual guided tours to all New York City public school students at no cost.
Image: Solomon R. Guggenheim Museum, New York. Photograph by David Heald. © Solomon R. Guggenheim Foundation, New York. All Rights Reserved.
- 80% cotton, 20% recycled polyester
- Ribbing: 100% cotton
- 86°F mild fine wash
- Do not bleach, tumble dry, or chemical dry clean
- Iron low heat